Bringing billboards to life
CLIENT: Swiss Farms
Swiss Farms cares about bringing the freshest produce to your families.
Placed in the urban areas of Pennsylvania, this installation contrasts the harsh city environment with a living mural. This outdoor campaign focuses on bringing the freshness of Swiss Farm's seasonal crops to other environments. People are invited to step out of the city life and come over to the farm life.
Grown Just For you
The second set of living billboards would be closer to the street level. As the seasons change, so would the produce growing on the billboards to signify how Swiss Farms always has the best and freshest local produce for you and your family.